Brewery "HOOP"

A look into the heart of "Brewery HOOP"

The one and only Craft brewery in the Zaan region!

"HOOP" beer is deeply rooted in Zaanstad, a region with a rich history of craft and trade.

Since the 17th century, the city has been a centre of food production, innovation and craftsmanship.

Hoop brings Zaan traditions to life with beers that tell stories. Each beer is inspired by Zaan figures and events. With Hoop Beer, you bring a piece of Zaan history into your home.

"HOPE IS GOOD FOR LIFE, LIFE IS GOOD FOR DRINKING"

Our Mission

HOOP Brewery brews distinctive beers with a local heart and a unique story. We connect people through flavor, experience, and Zaanse pride, whether in our tasting room, at the liquor store, or at the kitchen table.

We aim to be the tastemaker of the Zaan region, a place where beer culture, hospitality, and local involvement converge. With beers like Bleke Nelis, we're building national recognition and a growing community of enthusiasts.

OUR BEERS

At Brouwerij HOOP, everything revolves around craftsmanship, story, and variety. Each of our beers is brewed with care, passion, and a generous dose of Zaanse uniqueness. Whether you prefer fresh and light, robust and hoppy, or dark and complex, you're sure to find a beer to suit your taste in our portfolio.

From our iconic classics like Bleke Nelis, Zaanse Mosterd Tripel, and Springbock to seasonal beers, specials, and exclusive collaborations, every HOOP beer has its own identity, story, and flavor profile. We work with natural ingredients, our own recipes, and experiment with local products and influences.

Our collection consists of:

Blonde beers that drink smoothly
Tripels and IPAs full of character and spice
Dark and robust beers with depth
Surprising specials and seasonal beers, for any time of the year

Whether you run a catering business, are a buyer or are simply looking for a special beer for home: HOOP has it.

Curious? Visit our store, visit our tasting room, or contact us to see our full range.

OUR BEERS